Think of your sales and online marketing process as a funnel. Fresh prospects come in at the top of the funnel, happy customers go out the bottom.
Our 5 step process is designed to maximise both the number of people you attract at the top of your funnel as website visitors and the number that come out the bottom as customers.
Create Compelling Content
We create valuable content that attracts leads and increases traffic to your website. This is called ‘Content Marketing’ because it uses content as a magnet to attract vistors by offering them valuable information on the product and services that you provide. We do this in the form of blogging, white papers, ebooks, infographics and webinars.Services: Blogging – ebooks – Whitepapers – Webinars
Get Found by People Who Need Your Product or Service
We optimise your website content and select keywords targeted at your desired audience to ensure your content is found by users who are actively searching for information you are providing. Sharing your content on Social media platforms with the relevant hashtags is another effective way to drive traffic to your site.Services: SEO – SEM – Social Media
Convert Qualified Leads to Customers
Your compelling offers and landing pages are tailored to people at all stages of the buying process – which means that you can spend valuable sales time talking to people who are at the bottom of the funnel and automate communication with people who are earlier in the cycle.Services: Lead Nurturing – Social Media – Calls to Action – Email Marketing
Convert Visitors to Leads and Nurture the Relationship
We develop Calls to Action that direct users to specific landing pages that contain valuable information such as ebooks. A user then fills out one of our lead generating forms to download the ebook. These forms help us build a list of people interested in your content and we can nurture them through email marketing, social media and lead nurturing campaigns.Services: Email Marketing – Social Media – Lead Nurturing
Analyse and Adjust Your Marketing Tactics
We analyse, adjust and measure all results and provide you with detailed reports on your inbound marketing strategy. This helps us pinpoint areas where you may need to adjust offers and content.Services: Analytics & Reporting